Seven digital tools changing how ad agencies work
One of the pleasures of watching Mad Men was stepping back into a world free of digital technology. Don Draper’s desk often contained nothing more than a telephone, potted plant, notepad and, of course, a whiskey glass. The few new technologies introduced are viewed with a mixture of awe and mistrust, like the grand unveiling of an IBM typewriter in episode one or media buyer Harry Crane’s room-filling analytics computer.
In a modern ad agency, technology is ubiquitous: from computers and mobile devices to the digital design and production tools, project management software and media buying algorithms that have transformed how ad campaigns are pitched, created and placed.
But the advances don’t stop there. Here are seven digital tools helping the Mad Men and Women of the future.