Seven steps to happiness: how ad agencies are more productive with file sharing
“Advertising is based on one thing: happiness.” Don Draper, Mad Men
Every day, ad agencies across the world attempt to deliver happiness to their clients. But the modern world is much more complicated than in the days of Sterling Cooper and 21st century clients have ever-changing and multi-faceted needs.
Coming up with a great idea and transforming it into a successful campaign requires true creative collaboration amongst internal teams, partners and clients, often separated by geography, time zones and firewalls. Though there are oodles of digital tools at our disposal, they don’t always make things simpler or more secure.
That’s why, when it comes to exchanging ideas effectively while keeping information safe, many agencies rely on business-grade cloud file sharing services. Here are just seven things that file sharing has helped top ad firms to do: